Analytics Engineering · Marketing Technology

Conversion Analytics & Lead-Tracking System

Google Tag Manager, Google Analytics 4 and Meta Pixel implementation providing visibility into lead sources, form submissions, telephone clicks and conversion events. Designed to give marketing and sales teams a clear, actionable picture of which channels and touchpoints were generating qualified activity.

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The Problem

Marketing and sales teams were generating activity across multiple channels but had no reliable way to attribute leads to their source or track the path from first touch to conversion. Form submissions, telephone clicks and conversion events were happening but the channel and touchpoint data was either missing or fragmented across disconnected tools.

The Approach

Designed and deployed a tracking implementation using Google Tag Manager, Google Analytics 4 and Meta Pixel. Configured Consent Mode to gate analytics activation on user consent. Implemented SPA page-view tracking, CTA click tracking, telephone click tracking and form-submission tracking. Data-layer variables and runtime configuration were used to keep the implementation maintainable and extensible.

Capabilities Delivered

  • Google Tag Manager implementation
  • Google Analytics 4 configuration
  • Meta Pixel setup
  • Consent Mode
  • Consent-gated analytics activation
  • SPA page-view tracking
  • CTA click tracking
  • Telephone click tracking
  • Form-submission tracking
  • Data-layer variables
  • Runtime configuration
  • Lead-generation event measurement

Result

Marketing and sales teams gained visibility into which channels and touchpoints were generating qualified leads and driving conversions.

Technologies

Google Tag ManagerGoogle Analytics 4Meta PixelConsent ModeData layerJavaScript

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