Roka Health & Wellness
Designed and Developed
Roka Health & Wellness is a multi-location medical practice in San Antonio offering primary wellness, men's health, women's health and aesthetic services. Ferdinand designed and developed the website to organize a broad service catalog into an accessible patient experience that supports navigation across multiple care disciplines and locations.
Problem
A multi-location practice offering four distinct care disciplines — primary wellness, men's health, women's health and aesthetics — needed a website that could serve patients across all of these areas without creating a confusing or overwhelming experience. Each discipline has its own patient audience, service vocabulary and care pathway. The site also needed to clearly communicate multiple locations and make it easy for patients to find the right provider and book an appointment.
My role
Ferdinand designed and developed the complete Roka Health & Wellness website — covering information architecture for a multi-discipline practice, service organization by care category, location pages, patient navigation and SEO foundations targeting San Antonio healthcare searches.
Website Strategy
The site is organized around care disciplines rather than a flat service list, so patients can navigate to the area most relevant to their needs. Men's health, women's health, primary wellness and aesthetics each have their own section with service descriptions and care pathways. Location information is prominent throughout, and appointment request pathways are accessible from every service area.
Engineering decisions
The challenge was the breadth of the practice’s offerings. The website needed a coherent service structure so a visitor could understand the relevant care area without losing sight of the practice as a whole. Responsive presentation supported the same information journey across devices.
What I delivered
Result
Roka Health & Wellness launched with a professional, organized website that clearly presents its multi-discipline services to San Antonio patients. The care-category navigation makes it easy for patients to find relevant services and initiate care across all four practice areas.
Project Details
Technologies
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