ProHeal Distribution
Designed and Developed
ProHeal Distribution is a national distributor of advanced biologic wound care products. Ferdinand designed and developed the website to cover five product lines, ten-plus provider specialties and a nationwide distribution network — with provider onboarding and inquiry pathways built for a multi-specialty clinical audience.
Problem
ProHeal serves a wide range of provider specialties — wound care, podiatry, orthopedics, vascular surgery and more — each with different product needs and clinical contexts. The website needed to communicate a broad product portfolio and nationwide distribution capability to this multi-specialty audience while making provider onboarding and inquiry straightforward.
My role
Ferdinand designed and developed the complete ProHeal Distribution website — covering multi-specialty product architecture, product line pages, provider specialty targeting, nationwide distribution communication, provider onboarding pathways and inquiry workflows.
Website Strategy
The site is organized to serve multiple provider specialties simultaneously — each specialty can find relevant products and clinical context without navigating through unrelated content. Product line pages communicate clinical application and distribution availability. Provider onboarding and inquiry pathways are accessible throughout, supporting the sales team's engagement with new providers.
Engineering decisions
The website needed to connect the breadth of the offering with a practical inquiry path. Its structure presented the product lines and provider context without requiring visitors to interpret the entire distribution operation before making contact.
What I delivered
Result
ProHeal Distribution launched with a professional, multi-specialty website that communicates its product portfolio and nationwide distribution capability to wound care providers across the country. The provider onboarding and inquiry pathways support the company's national sales efforts.
Project Details
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